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SocialChat Social Media Platform

Social media has proven to be a significant tool of furthering business enterprises both small, medium and large enterprises. This has been possible because social media platforms offers marketing tools alongside other business analytical tools that business can leverage and improve customer service as well as product quality among other important factors related to product improvement. This essay is about SocialChat, this is a social media platform that is alternative to facebook and twitter. As such, these platform exists nowhere else other than for purposes of this essay. Therefore, this platform  is accessible through web browsers as well as an app for both android and apple users. SocialChat will define the future of social media platform by offering its customers the following features;

Advertising

Advertising is a very important function of social media platform. Social Chat seeks to improve and to increase the visibility of brands  while enhancing interaction of people with these brands. Since, videos have the highest engagement in social media platforms, social chat will provide enhancement video functionality along with offering free advice to content developers on how to boost engagement of their content. The platform will also have improve intelligence in not only visual and but also keyword search as the platform comes with a built in optimized search engine.

Conversational Commerce

SociaChat is a tool that inspired by the need to create lasting business connection. Hence, the platform incorporates a website installable messaging enhancement. This messaging installation enhances users not only to chat with each other but also to share content with each other. In addition, the social media tool will also include robot that will be easily installable from the users back end office. The company has invested in artificial intelligence to ensure that the bots interact with users in a more natural way as opposed to just simple propmpts offered by alternative social platforms. In addition, the chatbot is open for the users to only customize them to fit their needs but also for them to contribute in suggestion for the improvement of the bot. This way the customers define the direction that technological advancement for SociaChat takes.  

Back end office

A business tool such as SociaChat acknowledges the need for business support for the users of the platform as well as fostering organization and quick response to challenges that users may be facing with the system. This is why the platform incorporate a back end office where users cannot only organize their jobs but can also obtain assistance from the personnel in charge of customer relations apart from other service such as compliance and regulation.

Privacy and Transparency

At the core of SociaChat platform is ensuring security of data of the users of the platform, this cuts across all the forms data from personal information to other forms of data. SociaChat uses advanced cryptographical technology to secure such data so that it does not find its way in the wrong hands. on the other hand, Key, for the SociaChat company is treating its operations and treatment to such data with transparency. Furthermore, the company helps users and in this case mostly the businesses and corporate in enhancing the transparency of these businesses. Research has shown that most millennials prefer when brands are transparent about their activities. Transparency enhances trust and trust increases the number of time people can do businesses. In an effort to improve transparency businesses are able to share values, beliefs and best practices. As such, the platform ensures that Brands can improve on their transparency through  assistance from the Back end office assistance.

In conclusion, through offering various features such as advertisement, conversational commerce, Back end Office and Privacy besides privacy, SociaChat seeks to improve and promote business to better interact with their customers. The social media platform is expected to compete with other platforms such as Facebook but given the customer driven technological advancement the SociaChat is expected to compete favourably in the social media platforms arena.